RESOURCES AND RESEARCH NOTES

Understand and enhance experiences

KAPRIA has helped more than 50 professional teams, clubs and events measure fan and member experiences. Our tailored surveys capture hundreds of thousands of responses annually, providing insights into satisfaction, renewal intent, and a wide range of attitudes and behaviours to inform a deeper understanding of experiences, and enhance retention and engagement strategies.

Example: For over 20 years, we’ve helped Australia’s biggest sport teams evaluate and improve fan experiences, measuring everything from perceptions and behaviours to sponsor impact and media engagement.

Delivering measurement value partners

KAPRIA specialises in measuring brand and sponsorship impact - with frameworks tracking awareness, fit, consideration and ROI across key demographics. Our tools provide robust, benchmarked insights, helping you demonstrate sponsorship value and attract new opportunities.

Example: We have developed customised measurement frameworks for governing bodies and teams as well as some of the largest known experimental designs for sponsorship conducted nationally. We deliver standardised and consistent information for multiple partners of an organisation, helping clubs and sponsors refine strategies with data-driven insights.

Brand performance over time

We provide brand tracking solutions for teams, leagues, and facilities, capturing perceptions, attitudes, and sentiment shifts through a rage of methods and metrics. Deployed and reported weekly, monthly, or quarterly, our insights help organisations monitor brand health and adjust strategies proactively.

Example: Our multi-year tracking for professional teams has measured attitudes of fans, members and general population groups, focusing on linking these insights to behavioural outcomes like spending and lifetime value.

Creating offerings that resonate with your audience

Sport organisations excel at engaging loyal fans but need data-driven strategies to attract new audiences. Our research supports the development of memberships, ticketing, and fan experiences, ensuring new products meet market demand.

Example: We’ve guided multiple teams and leagues in refining products through design workshops, concept testing, and market analysis - saving time and resources by identifying what resonates and what doesn’t.

 Understanding the big picture with data-driven insights

We conduct large-scale studies that provide governing bodies with a comprehensive view of a sport’s health, covering participation, perceptions, fan engagement, governance, and commercial performance. Our insights support strategic planning and stakeholder decision-making.

Example: Partnering with a national sport organisation, we developed industry-wide measurement tools aligned with their strategic plan. Now in its four year and second strategic cycle, this ongoing study tracks participation, perceptions, media consumption, sponsorship attitudes, and technology use, supporting a range of initiatives from participation growth, events and workforce assessment and planning.

Understanding and strengthening the social value of sport

We help sport and leisure organisations measure and understand the social impact of their activities. Our research examines how sport contributes to outcomes such as social connection, wellbeing, inclusion, and community cohesion, providing evidence to support strategy, investment, and policy decisions.

Example: Whole-of-sport social impact studies have helped organisations understand how participation, volunteering, and fandom contribute to social connection and wellbeing across different communities. More specifically, our research has explored how community sport clubs create social value beyond participation - highlighting how places, policies, and programs foster belonging, inclusion, and long-term social outcomes.