About KAPRIA

Our Team

Professor Adam Karg is the Managing Director of KAP Research and is an award winning academic and industry researcher who has worked with over 130 organisations across sport, government and leisure sectors.

We work with a global team of experienced and highly skilled consultants who are committed to delivering exceptional results for our clients and bring a wealth of knowledge and expertise to every project we undertake.

Our Values

Integrity: Independent, data-driven, unbiased research
Collaboration: Working with networks of academics, partners and agencies to deliver leading perspectives to every project
Innovation: Leveraging best in class frameworks, technologies and methodologies
Impact focused: Research to create learnings and insights, and impact decision making
Capacity building and sharing: Delivering outcomes while building the research capacity of partners we work with

Our services

Research and Measurement

KAPRIA provides research, measurement, data advisory and consulting services to organisations high involvement sport, leisure and entertainment industries. We provide end to end delivery of projects to uncover critical insights and measurable impact across:

· customer and member experience measurement

· churn and attendance modelling

· consumer behaviour and engagement

· brand and sentiment tracking studies

· audience measurement/segmentation

· sponsor and advertising impact

· profiling community and ESG initiatives

· social outcomes of sport and leisure consumption

· whole of sport measurement projects

We use a range of methods and techniques in our work including:

· Online surveys

· Focus groups and interviews

· Experimental designs

· Machine learning and prediction

· Network analysis

· Text analysis

· Neuroscience applications

· Daily sampling techniques (ESA/EMA)

· Profiling and segmentation

Just after assistance with one part of the research process?

Contact us for expertise on a specific part of the research process from project design and tool development to data analysis and modelling.

Workshops, Training and Consulting

KAPRIA offers a range of customised training for organisations, around project design, data collection, analysis and reporting. We also provide design sessions with sport and high involvement organisations, helping them review data needs and existing research, and consolidate these to help plan current and future needs, and ensure consistent and robust measurement is conducted and available over the whole organisation.